Those in the local tourism industry remain optimistic about business this summer, despite the near Canadian-American currency parity.
Continuing its ongoing climb against the greenback, on Wednesday the loonie closed 0.27 of a cent higher to 100.08 cents US. That means it takes 99.92 cents American to purchase $1 Canadian.
Cheryl Chase, Temple Gardens Mineral Spa sales and marketing manager, told the Times-Herald it’s still uncertain how the higher dollar value will impact tourism in the summer. She added most guests at the spa come from Saskatchewan and neighbouring provinces and some of those potential customers could take advantage of cheaper costs to travelling south of the border, rather than visit Moose Jaw.
However, Chase said the spa business for 2010 is currently going as was projected and she is optimistic that trend shall continue.
“I don’t think (the high dollar value) will be a high impact, but it is a guessing game.”
For more on this story, read an upcoming edition of the Times-Herald.