Playhouse Boutique — Moose Jaw’s latest children’s goods store — is a place to find “everything that celebrates the joy of childhood,” according to owner Chantelle Flanagan-Moore.
© Justin Crann
Chantelle Flanagan-Moore poses inside her newly opened Playhouse Boutique. The store caters to children with an array of luxury goods and lifestyle items.
“My vision with the Playhouse Boutique was to create a kind of emporium for children’s luxury goods, lifestyle and clothing,” Flanagan-Moore told the Times-Herald Tuesday. “It’s for parents, grandparents, aunts and uncles and kids ... just to stay in a very elegant and quaint atmosphere that would make a destination store, but where kids feel the joy in the air as well.”
The business, which operates out of the former Blue Whale Financial building at 117 Ominica St. W., represents a “dream come true” for Flanagan-Moore.
“I started building this business plan many years ago, but in terms of this location, (the plan) was being built over last May when we signed the lease, knowing by January 2013 we’d be moving in,” she explained.
“This was the location I wanted. I wanted it to be off the busy Main Street, with room for cars and people to pull up.”
Another plus side, she noted, was the proximity to her mother Yvette Moore’s gallery.
“I do love being close to my mother because, obviously, we complement each other,” said Flanagan-Moore.
And, as her mother had involved her with that family business, Flanagan-Moore has been involving her own children with the Playhouse Boutique.
“This was something that I thought, ‘How cool would it be to have a place that I could engage them in business at their level?’” she said. “I see, at a very young age, children learning business. That’s important.”
Do Flanagan-Moore’s children approve? She believes so.
“They identify with the product. They experience it, use it, and help me pick it out,” she said. “Anything that is in here I either personally used with my children, or they use it.”