The Playhouse Boutique is celebrating its first Christmas in Moose Jaw with a generous spirit.
© Justin Crann
Kaylee Ruston poses with some of the outfits on sale at the Playhouse Boutique this holiday season. The store will donate an outfit for every one sold to a local charity.
"We wanted to get the team and our customers to think beyond what the perfect gift is, especially for those in the community who aren't getting anything," said Chantelle Flanagan-Moore, the store's owner. "And so we came up with our own one-for-one on clothing.
"We've been counting up all of the clothes we've been selling over the past few days, and we're going to wrap up a new piece of clothing for each (we sell) to give to a charity in the community for little kids who don't get new clothes," she added.
Flanagan-Moore said the initiative is about getting back to what lies at the heart of the Christmas season: goodwill and kindness.
"I've been in retail for several years and I know what it's like at the end of the Christmas season: it gets busy, and everybody's always trying to find the perfect gift," she said. "We wanted to slow things down and remember what Christmas is really about, too. We wanted to pay it forward into the community, give to charity, and make a positive impact."
The initiative has been well-received by the store's customers, Flanagan-Moore noted.
"We had a customer in the other day with one of our team members who was looking at toys. Once they found out we'd be giving away clothing for each article they bought, they got clothes instead," she said. "People have been very receptive. Our customers know that we like to give back, and so they're loving it."
The store is also spearheading a number of other holiday initiatives.
On Christmas Eve, the store is going to draw up a list of children on the hospital's children's ward and "bring each one of them something special for Christmas," she said.
Doctors and nurses on the maternity ward — the people who "help to bring in our own little miracles in Moose Jaw" — will also receive some appreciation.
All of the initiatives are intended to put other businesses in the right spirit, said Flanagan-Moore.
"I hope it inspires thought in other businesses and for other individuals about what they can do," she said.