A Wisconsin brewpub has drawn inspiration from Moose Jaw’s sordid past to draw in tourists from Chicago and other areas.
“We did a lot of research and investigation into the history of Moose Jaw’s neat and sordid past, and it sort of fit perfectly,” said Jillian Murphy, marketing director for the Moosejaw Pizza & Dells Brewing Co.
“It felt right when they were (building the brewpub) and they kind of liked the rich and naughty past that Moose Jaw supposedly has, so it made for a great story.”
The restaurant, a destination for tourists from Canada and Chicago, incorporates aspects of Canadiana and photographs of the Moose Jaw of a bygone age into a theme, Murphy said. This was inspired by Al Capone’s supposed use of Moose Jaw as a city to produce and bring in bootlegged liquor during the prohibition era.
See more on this story in Friday's Times-Herald.