Although you will no longer see the colourful Times-Herald cutouts donning the doors, windows and pets of Moose Jaw residents, Rob Clark, publisher of the paper, said this isn’t the last Moose Jaw has seen of the Thanks a Million contest.
“After seeing the amazing buzz this contest created and the reactions of those who participated Wednesday night, there is no doubt in my mind we will do this again.”
Clark wasn’t the only one still raving about the million dollar contest Thursday morning, in fact a number of the other sponsors were also still expressing their excitement with the end result of the contest and the community involvement it generated.
“It went really good, I mean really good I think,” said Wendell Gillert of Home Hardware. “It created a lot of excitement around town, which is what I liked about it.”
Gillert said it is hard to gage how much business actually came from those people dropping off their ballots, however the stores ballot box was always full.
As for whether or not he would do it again he said “absolutely.”
“I was a little disappointed that no one won the $1,000,000, but I guess there is always next year.”
Colin Cossette, of Action Honda, said he too wishes the grand prize would have made it into the hands of one of the lucky finalists, however said there is always another year.
As for the contest, “it went really well. From an advertising perspective this contest was great for bringing people to the door and getting the word out as to what and where (Action Honda) is.”
He said it also brought in a lot of people who on a normal day may not have gone to the store.
What Cossette said was really neat about the contest was the buzz it created around the city.
“I think (the paper) did a really good job at getting the word out and promoting the contest in the paper.”
J.D. Craig, from McKarr’s Furniture and Mattress agreed with Cossette, saying he to noticed a lot of buzz and excitement from those visiting the furniture store.
“It really did bring in a lot of foot traffic and although not everyone was ready to buy something that day, it introduced them to the store, which was great.”
With 2012 just around the corner, Clark warned Moose Jaw to hold on to their seats. He said although the Thanks a Million contest was great, there is always a way to go bigger and better, “so stay tuned Moose Jaw.”
