Federal gov't launches ‘Canada Brand’ food promotion

Lisa Goudy
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Palliser MP Ray Boughen announces the Canada Brand initiative at South Hill Fine Foods on Friday to promote and identify Canadian food products.

By Lisa Goudy

Consumers are going to have an easier time identifying Canadian food products.

At the South Hill Fine Foods store in Moose Jaw on Friday, Palliser member of Parliament Ray Boughen announced a new initiative, Canada Brand, which is promoting Canadian food products on behalf of Agriculture Minister Gerry Ritz.

“The Canadian flag on Canadian products is an outgrowth of (Ritz’) desire to make sure that Canadians get the best they can get for their dollar and that it’s safe and secure and available,” said Boughen. “I think it’s important for Canadians to support Canadians and I think that we have to continue to improve whatever it is we do as a government.”

In participating stores, Canadian products are identified by the Canada brand maple leaf and a statement identifying the content as Canadian, such as Product of Canada or Processed, Prepared or Refined in Canada. Those ensure the product is of the highest Canadian quality.

A total of 65 stores across the country will participate in the in-store promotion before July 1 in Saskatchewan, Alberta, British Columbia, Ontario and Newfoundland, Boughen said.

“I’m very proud to be Canadian and I don’t think there’s many Canadians that aren’t,” said Dana Lougheed, part owner of Fine Foods and communications co-ordinator for Triple4Advertising. “I believe in the importance of shopping local and supporting your community and for me it was something that we definitely wanted to be a part of.”

For more information, see Saturday's edition of the Times-Herald.

Organizations: Canada Brand, South Hill Fine Foods, Times-Herald

Geographic location: Canada, Moose Jaw, Saskatchewan Alberta British Columbia Ontario Newfoundland

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