Multiplex successes snowballing, administration says

Justin Crann
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Mosaic Place

Mosaic Place has booked an eclectic mix of performers for 2013, in no small part because of previous successes, a member the facility’s administration told the Times-Herald Tuesday.

“Last year, in March, we had our first country concert with Paul Brandt, which lent itself to the sold-out Nitty Gritty Dirt Band show, which in turn led to John Mellencamp,” said Doug Campbell, the facility’s director of business development. “Having successful events attracts more successful events.”

For the first quarter of 2013, the facility has booked a “diverse array of different shows,” Campbell said, including country musicians Carrie Underwood and Terri Clark, rock bands Billy Talent and Sum 41, and shock rocker Marilyn Manson.

The key to the facility’s success has been it’s willingness to bring in different kinds of shows and it’s capability to host a diverse range of events, he said.

“We always look at a diverse amount of shows and we’re open to taking a look and seeing if it’s something Moose Jaw and area will respond to,” said Campbell. “It’s always an ongoing process — we’re looking for the right types of shows.”

To elaborate on his point, Campbell pointed to those it has already hosted: a Cesar Millan seminar, a wide array of concerts and the Canada Cup of Curling.

“We’ve been able to secure some pretty high-profile acts,” he said.

And the success of Mosaic Place is spilling over to the surrounding community, Campbell said, noting that many who come to attend a show book a hotel room, eat at nearby restaurants and may even visit neighbourhood businesses.

“The amount of people that come in (for a show) is of benefit to the surrounding businesses,” he said.

Organizations: Times-Herald

Geographic location: Moose Jaw, Canada

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