Humane Society adopts new fundraising strategy

Justin
Justin Crann
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Shelter misses mark in Aviva Fund bid

The MJHS is adopting a "plan B" strategy to generate funds for the purchasing of new cat cages after failing to secure a finalist slot in the Aviva competition.

The Moose Jaw Humane Society (MJHS) is asking for community donations after falling short of the finals in the Aviva Community Fund competition.

“Through no fault of our supporters, we were unable to advance into the finals of the Aviva campaign,” said Karla Pratt, the MJHS fundraising and promotions co-ordinator. “We ended up in 17th place in our category — the small budget category — and unfortunately we needed to be in 10th place or better to advance.”

Because it missed the Aviva finalist round mark, the MJHS will not be recieving the funds it needs to purchase new cat cages to replace those that have fallen apart or are in disrepair, Pratt said, but the cages “aren’t just something we can put on the back burner.”

The Humane Society has an alternate plan for securing the funding, she added.

“In this giving time of year, we are really hoping that people — individuals, groups, companies — will come forward and donate $500,” Pratt said, adding that each $500 donation will enable the humane society to purchase another stainless steel cage for its cats.

The stainless steel cages that the MJHS is looking at purchasing, she said, are specially designed for cats and have a large living space with an internal shelf which cats can leap up to and perch on.

“They are a better environment for our cats and easier for the staff to keep clean,” said Pratt.

Pratt said while the humane society is aiming for $5,000 in donations, more funds will translate to more new cages for the cats.

So far, she said, the community response has been good.

“E-Z Tech Computers got us started with a $500 donation and the other day, we had a fellow come in who adopted one of our free range cats ... he sponsored two cages,” she said. “We’ve had a very good response so far.”

Each donor will receive a tax-deductable receipt and a plaque featuring their name on the cage that they have sponsored. Individuals interested in donating can contact the humane society at 692-1517.

Organizations: Humane Society, Aviva Fund

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