SaskTel will begin distributing the new edition of its phonebook in the Friendly City later this month, according to a company spokesperson.
“Surprisingly enough, demand for the physical version of the phonebook has not really declined,” said Tara Tibeau, a communications manager with SaskTel. “It remains something that people still want in Saskatchewan, and that they still use quite a bit.”
Tibeau said SaskTel offers a number of services for people needing to look up the phone number for their favourite restaurant or an essential service, including the physical book, the company’s online directory, and a recently launched smartphone application, available for BlackBerry, Android and iPhone.
But in spite of the greater speed and ease of using the digital versions, there is “still quite a high demand” for the physical book, she added.
In Moose Jaw, Tibeau said, SaskTel will be distributing 50,000 of the print editions of the telephone directory.
With that many books in circulation, the overall reach for businesses listed within it is quite high and, according to Tibeau, a large portion of new businesses have registered for listing in the book.
“This year alone, 140 new businesses in the Moose Jaw area registered in these books,” she said. “People and businesses, both, are still using them.”