Forget Cruisin, A&W’s across Canada were racing Thursday to do their part in ending MS.
Before noon Thursday A&W restaurants across Canada had already raised more than $600,000 for Multiple Sclerosis (MS).
“It was a slower start than last year but as of 15 minutes ago things have really started to pick up,” said Derick Pohl, manager of the Main Street A&W, just after noon on Thursday.
Pohl said although he didn’t get the start to the day hoped for, he was still confident his store would surpass its last year’s total of $2,500.
“I really think things are going to pick up throughout the day and when the classic cars pull in later tonight, which they usually do, you will see more people stopping in.”
Cruisin for a Cause is in its fourth year running and donates $1 from every Teen Burger sale, one day a year, to the MS Society.
Last year A&W’s across Canada collaboratively raised more than $1.3 million, making the event the largest single fundraising event in support of the fight against MS.
In total, Cruisin for a Cause has raised over $3 million as of Thursday.
“This really is a great day and it feels good (as an employee) to be able to help and do my part for such a worthy cause. Multiple Sclerosis affects more people in Canada than anywhere else in the world, so I think what we accomplish (as a national A&W team) is pretty amazing.”
Being that Cruisin for a Cause is A&W’s largest fundraiser, Pohl said he is not the only one who gives 110 per cent.
“Everyone comes in knowing it is going to be a busy day and is ready to work.”
He said when you are working towards a common goal for an organization like MS, it is easy to not let the stress of the day get to you.
Along with the money donations coming in through the burgers, Pohl said the restaurants are also offering Cruisin License Plates for $5, $10, $15 and $20 customers can purchase, sign and have displayed throughout the store.
Although Cruisin for a Cause is just one day a year, Pohl said the fight to end MS never stops and would like to remind the community they can donate as little or as much as they would like year round.
For more information on Cruisin for a Cause or the MS Society of Canada, visit www.aw.ca.