Local producer still working hard after WCMA nod
Jared Robinson isn't resting on his laurels following his third Western Canadian Music Award (WCMA) nomination for album design.
© Jared Robinson
A promotional image for LunarTheory's An Unforeseen Impossible Outcome. Robinson is nominated for his design work on the "pet project" that he describes as a post-apocalyptic industrial pop group.
"You can't let (a nomination) slow you down at all. You just have to start working on the next thing," Robinson — who has also received nominations for his work as a producer — told the Times-Herald Tuesday. "There is several projects I have on the go right now. Who knows — one of those could be a strong contender next year."
The Moose Jaw-based producer — of music and the images used to market it — earned the nod earlier this year for his work on what he described as a "pet project" — his band, LunarTheory, and its album, An Unforeseen Impossible Outcome.
But Robinson has a host of other responsibilities. As a producer, he records and mixes music for artists in several genres — including Ursa Maja, Keyanna and the Scott Benson Band — and with the added weight of his own band, it doesn't leave much time for the wasting.
"We got home (from the WCMA gala) fairly late Sunday night, and I was booked for a full day in the studio the next day," Robinson explained.
Robinson himself did not win the award; Edmonton-based folk rockers Wool on Wolves took the prize for their album, Measures of Progress.
But, he said, "it's an honour to be recognized in the top five in Western Canada" for his design.
"I didn't get the chance (to speak to Wool on Wolves)," said Robinson. "I would have liked to, but as with any of these events, we were kind of rushing from one place to the next. Quite often there was a speaker or something starting almost immediately after another panel was finishing.
"This (event) is a little bit more laid back, but it's nice to go and do what you can with the time you have," he added.
Even though he didn't walk away with an award to call his own, Robinson noted he was "proud of our province and the award-winners from the province who did well there."
But he has full intention to be back in the mix in the future, he added.
"I'm excited to be in such a growing industry," said Robinson. "I'll keep striving toward the next nomination."