Moose Javian hip-hop artist Ursa Maja releases World War Me
Ursa Maja believes his music approaches the genre in a unique way.
© Jared Robinson/Nebulus Entertainment
The cover image for local hip-hop artist Ursa Maja's new album, World War Me. Ursa said the album reflects a personal journey while also addressing social and political themes.
"I always describe my music as being for people who like hip-hop, but don't necessarily like what hip-hop is about — that being the very materialistic side of it," he said. "I like nice things as much as the next guy, but I just try to be a little more creative and inspiring in terms of my content."
— was a surprise, Ursa noted.
"The song a lot of people like is one I thought a lot of people wouldn't like," he said. "It's kind of specific to hip-hop, and it addresses what's wrong with us, what's wrong with the music scene, and even just the way that my generation … a lot of people in my generation feel they don't really know their place.
"They're just sort of born somewhere, and don't feel any attachment," added Ursa. "The result of that is a lot of alcohol, and women cheapening out on themselves … and of course guys, on the other hand, play a part in that because they say sex sells — but we're the ones buying it."
If it's a story, people will listen to the end. Ursa Maja
He said that song's themes tied into another track on the album, Real Life, which "deals with alcoholism, prostitution, drug abuse, war, and the people sort of left behind to deal with that."
"The verses in Real Life and in Hit the Bottom are stories," Ursa added. "They keep your attention because they're going somewhere. It's not like — with these rhymes — the line before it has absolutely nothing to do with the next one. If it's a story, people will listen to the end."
Staying power and continuity weren't specific just to those tracks, he added, but were objectives while recording the entire album.
"It's good. It flows the way I wanted to, with song order … it almost sounds like the album was done in a day," said Ursa. "It's not that it's cheap or simple, but it's all on the same train of thought. … There's a lot of continuity throughout the album."