The Toyota food drive is about more than the days leading up to Christmas.
© Austin M. Davis
Chad Taylor from Taylor Toyota stands in front of donations already collected for Toyota's second annual food drive raising awareness for the food banks after the Christmas push.
“After the holiday season, the food bank’s shelves are pretty much depleted because of all the people that need it this time of year,” said Chad Taylor from Taylor Toyota.
“We’re just trying to bring some awareness that in January, we need to replenish those shelves.”
This is the second annual food drive sponsored by the Prairie Toyota Dealers that cover Alberta, Saskatchewan and Manitoba.
“It went very well last year,” Taylor said. “We actually had some good responses. We filled up the back of a half-ton truck a couple of times and had some cash donations come in as well.”
Taylor said cash donations are just as good as the donations of perishable food items.
Donations can be brought to Taylor Toyota and join the growing collection in the back of a truck in the showroom.
To motivate the community, there’s a contest running until Jan. 6.
“For every perishable food item you bring up, we’ll give you a card that you can take — it has a number on the back — and enter in a draw to win a brand new 2014 Toyota Tundra,” Taylor said.
There’s one truck being given away between the three participating provinces.
Toyota doesn’t have an empirical goal for raising donations. The goal is to raise awareness about those who need the food bank after the holiday push.
“There are still people who are in need in January and we have to make sure those people are being looked after as well,” Taylor said.
Austin M. Davis can be reached at 306-691-1258 or follow him on Twitter @theAustinX.