Telus Cup host committee requests $50,000 city funding

Lisa Goudy
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More than half of committee cost is for the facility

In April 2014, the Telus Cup is coming to Mosaic Place and organizers are seeking $50,000 from the City of Moose Jaw.

“Within our budgets, the largest cost (is) being attributed to the facility itself, accommodation and meals. Eighty-five per cent of the total expenses are taken up by facility, accommodation and meals,” said Chris Aparicio, co-chair of the 2014 Telus Cup host organizing committee. “Those are all important things. Over half of the cost is attributed to the facility and costs that are directly related to the facility or a result of the facility.

“So what we are doing is asking as a group for city council to consider a partnership sponsorship in lieu of a $50,000 contribution to the games. With that what the city would receive is similar to what our platinum sponsors have received.”

Aparicio made the committee’s request in a presentation before executive committee at Monday’s meeting. The majority of executive voted to refer the committee’s request for $50,000 in city funding to budget committee.

Aparicio said the host committee budget was approved by Hockey Canada and it was “definitely multi-tiered.”

“We have a financial document that we’ve been reminded is confidential,” said Coun. Don Mitchell, who made the referral motion. “This is a budget that’s part of the budget process. It’s a line item and I would like to see us refer it for consideration within the context of the budget so we can discuss the confidential financial information we have as part of the decision.”

The Telus Cup will be in Moose Jaw from April 21 to 27. The Midget AAA national championship will feature six teams, including the Moose Jaw Generals, and will feature 19 games. The first game will be on April 21 with the Moose Jaw Generals facing off against the Atlantic Region Champions. It will be the first Telus Cup appearance for the Moose Jaw Generals.

The gold medal game, scheduled for April 27, will be broadcast on TSN. The semi-finals and the bronze medal game and all preliminary round games will be broadcast online at

An estimated 1,500 people will attend the event with 250 players and team members and 250 volunteers.

Aparicio said the most beneficial use of the funding would be to “offset facility costs.”

“The facility costs are very, very high and that’s one of the areas that we want to be able to try and help pay,” he said. “We’re going to see a whole bunch of brand new faces from all over the country to the tune of about 2,000 people in the city that wouldn’t normally be here.”

Aparicio added the host committee is responsible for paying for accommodations and meals for all participants of the games.

Any profits from the games will be split as follows: Sixty per cent will go to the host organizing committee for sport, recreation and growth and to the City of Moose Jaw; Twenty per cent will go to Moose Jaw Minor Hockey Association, Ten per cent will go to a scholarship coinciding with a Saskatchewan AAA Hockey Scholarship in place and the other 10 per cent will go to the Saskatchewan Hockey Association Scholarship Fund.

He said ticket sales have begun, but most outside Moose Jaw tickets will be sold a week before the event when the competing teams are known.

However, a parks and recreation department report said there is currently no funding in the 2014 operating budget for sponsoring the Telus Cup.

“Well the worst thing is where we are in budget. I wish this request had come a while ago, not so far into the whole process, which is going to make it difficult,” said Higgins. “What happens if we can’t come up with this amount?”

“We’ll have to find it from somewhere. Not to submit new information, but if this event does go into a negative, Chris Aparicio, as well as … much of the other board members will be held personally liable,” responded Aparicio. “We believe so much in sport and who we are and what we thought we might be able to do to help raise money for sport.”

The 2013 event, held in Sault St. Marie, Ont., generated net economic activities from the Telus Cup of $1.32 million with a total of $2.73 million, according to the Canadian Sport Tourism Alliance economic impact assessments. A similar amount, between $1 million and $3 million, is expected for Moose Jaw as well.

If the City of Moose Jaw is to be the sponsor of the Telus Cup, the city will receive recognition in opening ceremonies and game night with recognition in all advertising, promotional giveaways, sponsor signs in Mosaic Place, full advertising and a VIP package with 12 tournament packages and all-access passes for the entire event.

Follow Lisa Goudy on Twitter @lisagoudy.


Organizations: Telus, Moose Jaw Minor Hockey Association, Saskatchewan AAA Hockey Scholarship Saskatchewan Hockey Association Scholarship Fund Canadian Sport Tourism Alliance

Geographic location: Moose Jaw, Sault St. Marie

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