Boxing Week sales more common than Boxing Day sales

Nathan Liewicki
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Moose Javians filled Town 'n' Country Mall on Thursday in search of the best Boxing Day bargains, but more retailers are opting for Boxing Week sales.

Calendars and games were flying off the racks at Calendar Club inside Town ‘n’ Country Mall on Boxing Day.

Then, the store hit a bit of a snag.

“Lo and behold our computers crashed,” sales associate Shirley Wolinski told the Times-Herald.

The store had to shut itself off from shoppers, but according to Wolinksi that only lasted for five to 10 minutes.

Despite the technological holiday hiccup, she said sales on what typically is Canada’s busiest shopping day of the year were “crazy good” at Calendar Club.

The primary reason for that, of course, is the massive Boxing Day deals many stores post in order to lure more customers into their respective stores.

In recent years, however, most of those Boxing Day sales you used to know have been replaced by Boxing Week sales. Calendar Club is one of those stores with an extended sale.

“This is the fourth year we’ve had a Boxing Week sale,” said Wolinski.

When asked why more retailers have opted for weeklong sales in recent years, Wolinski said she thinks it gives consumers a greater chance to explore more stores over a longer period of time.

“I’ll be doing my shopping (Friday), so it’s good for people who have to work on Boxing Day,” Wolinski said.

At Warehouse One, they don’t have a Boxing Week sale.

Manager Joanna Robbins said her store decided to stick with a two-day sale this year: Dec. 26 and 27.

“We’ve never had a one-day sale,” said Robbins. “It’s always been two days or more.”

By early Thursday afternoon, Robbins noted that Boxing Day at her store were going very well.

She didn’t mention a decrease in shoppers due to not having a massive one-day sale, but Robbins added that the store’s online, two-day Boxing Day sale was also doing well.

It started Dec. 24 at 6 p.m., just like Best Buy’s Boxing Day sale.

That’s one thing Jeremy Bruce enjoys about Boxing Day sales.

He used to wake up very early and drive into Regina to pick out the best deals on items he had earlier eyed up. Now, with a number of Boxing Day sales beginning on line on Christmas Eve, Bruce has saved oodles of money by taking advantage of early sales. 

“It’s a great way to allow you to spend more time drinking eggnog at home with the family,” he said. “You don’t necessarily have to hit the stores early in the morning any more.”

Nathan Liewicki can be reached at 306-691-1256 or follow him on Twitter @liewicks

Organizations: Calendar Club, Times-Herald, Warehouse One Best Buy

Geographic location: Canada, Regina

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