Sidewalk Days committee places focus on growth

Justin Crann
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The Sidewalk Days committee is on a mission to provide three days of free, family fun.

Jacki L'Heureux, one of the organizers of Sidewalk Days, said the event's committee is pushing for growth with the 2014 iteration of the festival.

This year, according to organizer Jacki L'Heureux, the event is taking new steps to achieve that goal.

"We're trying every year to grow the festival itself and really turn it into something better," she told the Times-Herald on Monday. "We really want to be able to make sure we have a little bit of something for everyone."

This year, according to L'Heureux, the committee has placed heavy emphasis on a better organized, larger and more engaging space for kids.

"Our number one mandate was to establish a children's village instead of just a small kids area you might notice, or might not," she said. "We want it so every kid in Moose Jaw can stop at this children's village (and have fun)."

Among the features the Sidewalk Days committee has lined up are four bouncy castles, an "active play" area that will include shooting hoops and other activities, and a separate kids' stage from the existing two main stages at the festival.

The kids' stage will feature musicians and other entertainers and, as with all of the other activities, will be free of charge.

The vision for the children's village was realized because Sidewalk Days has a more stable committee and strong sponsorship for the initiative, L'Heureux said.

"We've been able to get some continuity with our committee," she explained. "I'm really excited for that. This is the first year we haven't struggled to find volunteers."

However, the festival is still looking to grow in other areas.

Organizers are still looking for applicants to play on the festival's two main stages, and more sponsors are always welcome.

"We have a couple of sponsors already this year, but we definitely need a few more to continue growing it," said L'Heureux. "(Our funding) is based on spender fees and sponsorship, and that's the only way we can run this festival."

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Organizations: Times-Herald

Geographic location: Moose Jaw

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