Annual race launches promotional campaign with media challenge
Imagine pushing a co-worker in a wheelchair through a maze of displays and people at a trade show blindfolded.
© Sandra Stewart
Three teams participated in the A-Moose-ing Race's media challenge event on Saturday, including the Times-Herald's Matthew Gourlie and Justin Crann (left).
The objective: find a weapon, find ammunition, and shoot down a squirrel-shaped target at the end of the Better Homes and Gardens Expo at the Moose Jaw Exhibition Grounds.
That was the challenge confronting Moose Jaw’s media teams at the promotional launch of the 2014 A-Moose-ing Race.
The event, which is actually scheduled for July 5, is “anAmazing Race style event,” according to organizer Brad Stewart.
“Two partners race around the City of Moose Jaw and visit 17 or 18 events called pit stops around the city,” Stewart, the contest’s challenge co-ordinator, explained. “Our goal is to make memories for the teams.”
There’s another goal, too, according to Stewart.
“The race benefits the Kidney Foundation of Saskatchewan and promotes awareness of organ donation,” he said.
Teams of two are invited to register for the race, which begins at Peacock Collegiate and runs for five hours.
The registration fee is $100 before June 6. After that, it goes up to $125.
“It’s a great time for everybody,” said Stewart.
“For the racers and the volunteers, as well.
“We definitely look forward to this, every year.”
You can follow Justin Crann on Twitter.