The staff at Tim Hortons want to send some kids to camp, but they need Moose Jaw's help.
© Justin Crann
Tim Hortons' Camp Day is Wednesday. For 24 hours, the two locations in the Friendly City will contribute all coffee proceeds and donations collected for the purpose to sending kids to camp.
On Wednesday, both Friendly City locations will be collecting donations and contributing all proceeds from coffee sales to pay the bill to do precisely that.
"We get a lot of people who come out and make a special trip that day," said Don Howe, owner of the two Tim Hortons stores in Moose Jaw. "They just take time out of their schedule to come in and donate, even if they don't drink coffee."
There are several different ways to donate. The simplest is to buy a cup of coffee. But if the day is too hot or the customer doesn't like coffee, they can round up their bill to contribute the excess amount or purchase a "rent-a-tent" or "rent-a-cabin" card.
Alternatively, if customers can't make it to a physical store, "they can go online" to donate.
"It's a great way to give back to the community," said Howe. "We're able to send children to camp who ordinarily wouldn't get that opportunity.
"Having been to the camps and getting to see what these kids get to do while they're there is fantastic," he added. "It's a once-in-a-lifetime experience, and that's what makes it worthwhile at the end of the day."
Most fundraisers set a target, and this one is no different: though the goal is fluid, there is certainly a floor Howe said he wants to exceed.
"Every year, we try to do a little bit more," he explained. "Last year, I think we raised about $8,000. We'd definitely like to make more than that.
"We encourage everyone to come out and buy a cup of coffee."
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