Blizzard sales help sick kids on Miracle Treat Day

Lisa Goudy
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As he devoured his Blizzard, five-year-old Brody Hutchinson’s only words were, “It’s definitely good.”     

(From left): James Leaman, 2, Kinley Bender, 3, Riley Bender, 6, and Brody Hutchinson, 5, enjoy some Blizzards on Miracle Treat Day on Aug. 14, 2014 at Dairy Queen on Main Street.

“We just thought it’d be fun for the kids,” said Chantal Leaman as four kids ate their ice cream.  “They enjoy it.”

“And it goes to a good cause,” added Carol Banilevie.

Thursday was the 12th annual Miracle Treat Day at Dairy Queen locations across Canada.

Though it was a particularly hot day in Moose Jaw, that's not the primary reason Brenda Lavalley believes Dairy Queen was so busy.

“Miracle Treat Day is always busy,” said Lavalley, the manager of both Dairy Queen locations in Moose Jaw. “All of the Blizzards that we sell, all the proceeds from the Blizzards go to the children’s hospitals. They stay in Saskatchewan.”

As all of the funds are earmarked for children’s hospitals, the funds are then used where it’s most needed. Some examples might include critical research, training, and for purchasing life-saving equipment.

Last year between both of the Moose Jaw locations, Miracle Treat Day raised more than $6,000.

“Children need the help,” said Lavelley. “It may be your child someday or whatever that needs the help so all this money is great to help with all the facilities and the equipment needed.”

Leaman and Banilevie said they try to come out and support Miracle Treat Day every year.

“We need a children’s hospital. The money goes to the kids, which is the most important thing,” said Leaman. “Having kids ourselves, we definitely want to make sure that we support other kids because you never know. It might be your child.”

The Children’s Miracle Network raises funds for 170 children’s hospitals and 14 of those are in Canada. The network was established in 1983 and supports research, education and equipment.

Every day, more than 4,900 children are treated at the 14 Children’s Miracle Network hospitals in Canada, according to a Dairy Queen release. “

Dairy Queen partnered with the network in 1984. Since the partnership began 30 years ago, Dairy Queen has raised $100 million to support sick children in North America.

Follow Lisa Goudy on Twitter @lisagoudy.

Geographic location: Canada, Moose Jaw, Saskatchewan North America

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