© Justin Crann
Mike Ellergodt, one of the new owners of 23 Main Street, serves up a coffee at the store. 23 Main Street, inspired by the Ice Bucket Challenge, is contributing 25 cents from every beverage sold to ALS Canada.
Cafe to contribute to ALS campaign
As the new owners of 23 Main Street watched the ALS Ice Bucket Challenge trend across their social media feeds, they decided they wanted to do something for the cause.
"My wife and I were talking … and we started thinking how we could go beyond the challenge, and about what else we could do that would be impactful," Mike Ellergodt, who owns the cafe with his wife Amber, told the Times-Herald. "We thought about doing 10 cents per beverage, but people are sacrificing and doing a lot of things for ALS, so we wanted to contribute a larger amount (of money)."
In the end, Mike and Amber settled on an amount that they were happy with, and for every drink sold at 23 Main Street up to and including Wednesday, the shop will donate 25 cents to the cause.
It's a cause that has been embraced around the world, and in the Friendly City community.
"Moose Jaw has definitely embraced it," said Ellergodt. He added that he was looking forward to seeing how many people would kick in to 23 Main Street's own effort.
"We would love to be able to raise a ridiculous amount, put that out there and tell our customers that they played the part," he said.
Neither he nor Amber have any direct connections to the disease, but Ellergodt noted that "there are other diseases out there that have impacted us, and we know how much the support of other communities and other people has meant."
Though 23 Main Street is jumping on a trendy bandwagon, he added, they are aware of that fact.
"This is a good bandwagon to hop on to," Ellergodt added.
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