In a province that is crazy about its Canadian Football League team, the introduction of Saskatchewan Roughrider licence plates for vehicles will be popular.
“Rider Priders” can use their Rider plates in place of the regular Saskatchewan licence plates. The plates will feature a Rider logo with the phrase “Pride Lives Here” in place of “Land of the Living Skies” slogan.
The plates are being introduced in honour of the Riders’ 100th anniversary. The plates will bear the letter R followed by four numbers, or a personalized plate with five characters.
The idea should go over big in this province, and the plates will be immediately recognizable across Canada and beyond as Rider Pride has no boundaries.
Of course there is a price to pay to show your pride — $50 (plus GST) for one plate. Personalized plates are $75 plus GST. You can still show your Rider pride with your old plates by framing them in a Rider plate holder or with Rider bumper stickers.
So what’s next? Special RCMP Musical Ride plates?
We already have special plates for veterans, too.
You know an Alberta plate when you see one without reading the provincial name on it. And we know the Manitoba plates by sight. Most people know plates from B.C. and Ontario and even Quebec. Northwest Territories’ and Nunavut’s plates are hard to mistake. Fewer can probably pick out individual Maritime plates.
Will Saskatchewan suffer an identity crisis with all these different licence plates? Maybe we should all go with Rider Pride plates.

