Raising the ladder for social media

Moose Jaw Times Herald - Editorial Staff
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The Moose Jaw Fire Department (MJFD) deserves to be applauded.

Moose Jaw Fire Department

Fire crews did not rescue an elderly couple from a burning blaze, nor did they use the Jaws of Life to extract children trapped in a vehicle following a collision.

And all the MJFD did to garner praise was sign up for Facebook and Twitter.

As members of the media, we applaud the decision to use any social media platform to convey regular updates and information to the public.

After all, using social media to make the public aware of stories and incidents happening in and around Moose Jaw is one of the things we do here at the Times-Herald.

If only the Moose Jaw Police Service (MJPS) would join their fellow emergency personnel brothers and sisters in doing what so many big Canadian cities have done — embrace social media and use it as a tool to collect and pass on information.

Yes, Moose Jaw has a population of less than 40,000 people, but we are the fourth largest city in Saskatchewan.

Shouldn’t our citizens have the ability to use their phones, tablets and computers to browse the latest incidents MJPS have attended to?

For the time being, however, at least the MJFD has stepped on board the social media train.

Deputy Chief Brian Wilson said the use of social media will not only serve as an emergency preparedness tool for the MJFD, but it will also provide a more detailed look into the department for community stakeholders.

Although the MJFD doesn’t respond to fires and collisions at the rate fire crews in Regina and Saskatoon do, the decision to embrace social media is one that the community can rally around.

The interest of Moose Javians in the MJFD will likely increase in the coming months thanks to their Twitter feed — @MJFire — and their Facebook page — Moose Jaw Fire Department Official. Give them a follow and like them.

All Times-Herald editorials are written by the editorial staff.

Organizations: Moose Jaw Fire Department, Moose Jaw Police Service, Times-Herald

Geographic location: Moose Jaw, Saskatchewan, Regina Saskatoon

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