Telus Cup to boost Moose Jaw

Times-Herald Staff
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The Telus Cup could bring upwards of $1.7 million to Moose Jaw in economic spinoffs.

Ken Hanke, Left, and Cody Bartlett, prepare the ice on Friday for the Telus Cup. The AAA championship tournament begins on Monday at 7 p.m. when the Generals kick off the tournament against the Halifax McDonald's.

Chris Aparicio, co-chair of the Telus Cup organizing committee, told the Times-Herald that a third party hired by Hockey Canada estimated that previous Telus Cup’s have seen $1.3 million to $1.7 million in economic spin offs generated by the tournament.

“When you are taking a look at econmic impact, it’s not just the dollars that are being spent by the people that are attending the city for the tournament,” said Aparicio.  “It’s the increased spending of those who actually live here.”

Aparicio said a lot of the money spent during the April  21 to 27 tournament will be in the tourism sector, hotels and restaurants.

“When you look at the actual spinoff you have to look at who’s working at those places and who is getting more hours than they normally get in a week,” he said. “It’s not just about boutique shop owners making more money or restaraunts or hotels having more bookings and reservations — it’s about everybody being able to benefit from the dollars that are being brought in from the tourism and the event itself.”

Based on ticket sales so far, Aparicio expects upwards of 2,000 people to attend the evening games and 500 to 700 people to fill the stands for the afternoon games this week. Mosaic Place will be one of the biggest venues ever for the Telus Cup.

“This is  one of the directions the Telus Cup wants to go is to go to these larger WHL markets – both expanding their brand and the level of play,” said Aparicio.  

Aparicio, and the Telus Cup host committee, first bid to bring the Cup to Moose Jaw two-and-a-half years ago.

“We had a brand new building and we wanted to make sure we could bring Moose Jaw to the national stage yet again. Moose Jaw did a great job with the CCA curling event and we wanted to make sure we could bring another national event with hopes to bring further nation events in the future.”

Beyond the tournament’s 19 preliminary and medal round games, the Molson Hockey House will be open throughout the tournament at the Moose JawFord Curling Centre. In the evening the Hockey House will be available for adult fans only and will include a beer gardens and other events.

“It will be similar to what you would see at a curling event.” It’s similar to what Molson likes to do with any large hockey event in Canada and globally with what we saw at the Olympics.”

An awards banquet will take place on Friday evening after the preliminary round followed by a cabaret. On Saturday night country star, Chad Brownlee will play at 7 p.m. at the Molson Hockey House.

The tournament begins Monday at noon, with opening ceremonies prior to the Generals 7:30 p.m. game against the Halifax McDonald’s. The final game goes Sunday at 3 p.m.

Organizations: Telus, Telus Cup organizing committee, Times-Herald Molson Moose JawFord Curling Centre Olympics

Geographic location: Moose Jaw, Canada

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