The Moose Jaw Times-Herald is set to begin a new chapter in the delivery of news and information across southern Saskatchewan.
© Times-Herald photo
The Times-Herald website is set for a big change.
Beginning June 19, The Times-Herald’s website at www.mjtimes.sk.ca will be launching its new digital subscription plan using a metered access system. Subscribers to the Times-Herald will continue to have complete access to Moose Jaw’s leading news source across all platforms paper, E-edition and the website.
The “all access pass” will give subscribers unrestricted website usage, moving them past the metered controls.
Non-subscribers will be able to enjoy up to six articles, photos, or videos per month.
To continue reading breaking news, exclusive features, in-depth stories, opinion pieces, videos, photo galleries and reader comments, non-subscribers will be invited to become digital subscribers.
The “digital duo” subscription — access to the E-edition and the website will be offered at 99 cents for the first month, and will renewed automatically at a rate of $12 per month thereafter.
Doug Lix, manager of marketing-reader sales and service at the Times-Herald, says throughout its 125-year history, the Times-Herald has always been mindful of the need to continuously transform and reinvent itself to remain relevant both in the changing media landscape and especially to readers.
The Times-Herald joins a long list of newspapers in Canada and the United States in establishing a metered access system and launching digital subscription plans.
That list includes some of the most prestigious newspaper brands in the country, including the Globe and Mail, National Post and Calgary Herald. U.S. papers including the New York Times and L.A. Times are also metering their website content.
The Times-Herald’s website remains the most pre-eminent news website in Moose Jaw and area, reaching more than 60,000 unique visitors every month.
“By moving to a metered website, we are adapting to what is rapidly becoming the industry norm charging for access to high-quality, original content, reported by local journalists,” said Lix.
“Our loyal readers and subscribers won’t be paying anything extra when we move to a metered website. In fact, we plan to enhance reading options.”
Subscribers can go to www.mjtimes.sk.ca and click on the “Press+” icon on or after June 19. Then subscribers, can truly enjoy the Times-Herald anywhere, anytime in print, with the E-edition, or on the website whether it be desktop or mobile.
“This is an exciting new chapter for the Times-Herald in a world where digital content is becoming increasingly accessed,” said Lix.
“We believe the steps we are taking will allow us to continue delivering the news coverage you’ve come to expect from us, and to invest in the future of quality journalism.”