Ellergodts brewing something fresh at 23 Main

Justin
Justin Crann
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New owners take over Moose Jaw cafe

Amber Ellergodt's cinnamon buns are to die for — at least, according to her husband Mike.

Mike and Amber Ellergodt work on a latte behind the bar at 23 Main Street. The couple have bought the cafe and big changes are in the works.

"I have to make sure that I'm going to the gym for at least a couple of hours in order to stay a little bit healthy when she makes them," he told the Times-Herald, noting that he may be a little biased.

Moose Javians will be able to shape their own opinions on Amber's cinnamon bun — along with other baked goods, including scones and muffins — as she and her husband roll them out at their newly-acquired cafe, 23 Main Street.

"We saw potential when the Dutch Bakery, unfortunately, closed down," said Amber. "We do homemade baking, with a twist."

In the near future, the Ellergodts intend to close and rebrand 23 Main Street, putting their own stamp on the business with a new look, new products and a new name.

The game plan for the time being is a short closure in the early fall, Amber said, while the renovations are completed and the rebranding is rolled out.

The bakery cafe will re-open with a grand opening at which the new name will be announced.

Mike said they can't promise much of anything yet — "it's still very preliminary," he explained — but that the re-imagined cafe and bakery will "hold to the heritage and pride Moose Jaw has for its traditions, but at the same time, provide an update and make sure we're doing something relevant.

"If we can bring those things together — the design we bring forward, the quality of our coffee and the quality of our baking — that is what we'd like to do," he said.

"And we're going to maintain the good atmosphere," added Amber. "People come back for the atmosphere, and we're going to make sure it's still great."

What it all boils down to, according to Mike, is delivering top-quality coffee and baked goods.

"We're going to give (our customers) the best. We're going to offer the best quality coffee and the best quality baking," he said. "Moose Jaw deserves the best, so why wouldn't we bring it in?"

And they aren't waiting until the fall to start rolling out some of the new elements of the business.

The Ellergodts have introduced Phil and Sebastian Coffee Roasters' drip coffee, which Mike said is "one of the best in North America," and Amber has been busy baking big sellers like her scones, homemade cookies and pretzel brownies.

There are plans to bring in other coffee roasters' products, as well as Phil and Sebastian espresso.

Ultimately, their goal is to bring some of what they had in Calgary back to Mike's hometown of Moose Jaw.

"Coming home to Moose Jaw, we're excited to bring what we learned and experienced in the city back with us," explained Amber.

"The big city was good, but this is better," added Mike. "What Moose Jaw has to offer is exciting. … We'd love to be a part of that picture."

Find Justin Crann on Twitter.

Organizations: Times-Herald, Dutch Bakery

Geographic location: Moose Jaw, 23 Main Street, North America Calgary

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